2015 - 2025
Celebrating 10 years of grace and originality
The History
It is the passion for the harmony of movement that lies at the heart of our company. Founded in March 2015, DellaLo’ stands out for handmade and tailored manufacturing of dance clothing.
Lorella Ferraro is the founder of DellaLo’ Milano. Born and raised in the Paduan countryside, at the age of four she asked to let her do ballet classes and she was allowed to do that. In the meantime, the women of the family gave her what traditionally is the baggage that a young lady must know: sewing. The needle has been given in her hand before she was even able to write. She couldn’t even imagine at that time how much it would have been useful in the future. Her grandmother used to say: “Learn the art and put it aside ...” and she understood that the patience and the dedication would have been critical for achieving great results.
With her great dedication and tenacity she joined, as a child, one of the most important theatre in the world, the “Alla Scala Theater” of Milan, where she started a brilliant and long-time career.
She knew from her personal experience which designs and fabrics were most appreciated by dancers. That’s the secret behind the great attention to the perfect fit and the extreme care in choosing materials. Over the years she surrounded herself with a great Team of very expert tailors who follow, under the leadership of the passionate designer, all the garments’ manufacturing process inside the Showroom located in the heart of Milan.
The Daisy
At the beginning the little Daisy was used to cover some little defects or not so beautiful parts, then it became an unmissable
detail over time.
Naming
When Lorella started sewing the first leotards for her and for her friends, before the founding of the brand, when someone asked where the leotard came from, people used to say “è della Lo’” which is the typical Milanese expression which means “it’s Lorella’s”.
Lo’ is the abbreviation of Lorella and this is the reason why in the official logo the L is case-sensitive and there is the apostrophe. The correct pronunce is /dellaˈlɔ/
Looking Back at a Decade of
That's how everything started...
2015
... little daisies started to blossom from a
sewing workshop in Milan.
Only 3 seamstresses gave life to dancers’ desires that Lorella met during her tournees, having in mind the aim to highlight the art of dance and preserve the art of tailoring and Italian manufacturing.
During these days one of the most talented dancers in the world Svetlana Zakharova fell in love with these little pieces of art and asked for her tailor-made leotard.
Custom made items for Ballet companies
2016
DellaLo’ had the honor to provide uniforms for some of the most prestigious dance academies as Accademia Teatro alla Scala and Princesse Grace Dance Academy in Monaco.
Custom made items were made for celebrated Ballet Companies all over the world, such as The Tokyo Ballet, Semperoper Dresden, American Ballet Theatre, Les Ballets de Monte-Carlo.
In the meantime, the activity of tailoring work for scene costumes kept on going.
First Ready to wear collection
2017
Collecting all the requested features and dancers’ needs DellaLo’ released the 1st Ready to Wear Collection: from a dancer to dancers.
Exposing for the 1st time at Danza in Fiera was the opening step to the world of retail, as we met our 1st official retailer in Japan.
Expanding the Workshop
2018
The ready to wear selection features so much requests that the little tailor workshop started to enlarge its team.
Some new girls joined the team making the “family” bigger.
Golden Label line
2019
DellaLo’ goes gold: a new line of precious treasures gives life to “Golden Label”.
Artistic co-Branding: Duende Balletwear & Les Italies de L'Opera.
DellaLo' Embroidered Tulle
2020
Even more recognizable, even more DellaLo’: introduction of new embroidered tulle pattern and belt.
Ambassadors of Excellence: 100% Made in Italy Certificate.
DellaLo' Icons
2021
A collection inspired by the great 50’s Divas’ style.
The most iconic models became an official line. “DellaLo’ Icons” was born to remark brand identity and originality.
A very special holiday season: the first Christmas Capsule was released to surprise all DellaLovers.
Sustainable Selection
2022
A leotards collection inspired by haute couture.
A sustainable choice for a sustainable dance – DellaLo’ introduced a selection of recycled fabrics in its catalogue aiming to a eco-friendly productive approach.
A stylish innovation: introduction of embroidered wristband.
Special edition Selene for Mid- Autumn festival.
Custom Made Men & Kids
2023
A pure identity per each line: the first line collection takes its name from customers’ definition of DellaLo’: “Classy”.
Increasing the creative freedom, DellaLo’ gives more room to customers’ creativity enlarging the Custom Made service to Men and Kids.
Certified Quality: DellaLo’ has obtained the EN ISO 9001:2015 certification for handcrafted and personalized design and production of clothing and accessories for dance.
The celebration of a dreamy entrepreneurial story: DellaLo’ organizes its first event to tell its stories to stakeholders and friends.
Étoile by Olga Smirnova
2024
Art Nouveau motifs give shapes to a collection rich of innovations such as the lace pattern showing the iconic daisy and elements never seen before in dancewear.
Ballet Class – a new line of leotards for classes featuring elegance and comfort.
A dazzling partnership: DellaLo’ designed a collection of dancewear exclusively for the ballet company of Alberta Ballet.
DellaLo' Milano Étoile by Olga Smirnova special-edition, a collection of dancewear inspired by the iconic roles of renowned étoile Olga Smirnova.
2025
Lorella Ferraro - CEO
DellaLo' Lab & Showroom - 2025
Lorella Ferraro
Giselle - Teatro alla Scala